Hyundai reaffirms once again its commitment to sport, innovation and sustainable mobility in a new edition of the Seville Half Marathon. This time, the brand arrives with a clear message: Htraining starts with H, because training, moving forward and pushing your limits can also become easier when you have the best support.

Inspired by its campaign “Hinter is written with H”, Hyundai now brings that same concept to the running world: H for Hyundai, H for Hybrid / Electric and H for Making it easy, values that perfectly match the spirit of the Seville Half Marathon and the preparation of thousands of runners.

The Hyundai vehicle leading the race will be in charge of setting the pace at the start, accompanying both elite athletes and the rest of the field throughout the first kilometres of the course, symbolizing that initial boost every challenge needs.

In addition, Hyundai will be present at the Runners Expo on January 23 and 24, where attendees will be able to get a close look at its electrified range, take part in interactive activities and exclusive giveaways, and discover how sustainable mobility is also part of the journey towards an active lifestyle.

As a complement, the brand offers all runners its digital platform Run to Progress, a space designed to support race preparation with training plans, practical tips, motivational content and exclusive experiences, reinforcing the idea that training with Hyundai is Htraining with H for making it easy.

📲 Discover all the benefits and join the Hyundai GO fit runners team here:https://hyundai.es/runtoprogress/registro